Tools, Training, & Experiences for Good

RootedGood is an impact organization that empowers institutions, social enterprises, and entrepreneurs to make good in the world.

Through engaging tools, training, and experiences, we help our partners solve “wicked problems” and create innovative approaches to systemic change.

Our Initiatives

Our initiatives are constantly evolving based on the problems we are trying to solve. RootedGood adapts to the challenges around us while keeping our mission at the center of everything we do:

create good in the world

Make Good is a week-long accelerator that takes entrepreneurs from concept to launch. Licensees are trained to run the course in their own context, creating communities of social entrepreneurs empowering and learning from each other.

The Transformational Index is a tool to help organizations and innovators define the impact they wish to see in the world — and then create metrics for measuring those desired outcomes so they can know how they’re doing beyond the bottom line.

The Oikos Project is a three-year initiative to support congregations around the US as they align money and mission by leveraging their property and assets to promote sustainability and social good.

Our Philosophy

Active Learning & Practice

RootedGood believes theory is not enough. Our work is deeply rooted in active learning and practice that empowers our partners with firsthand experience. That’s what sets us apart from anything else

Collaboration

We can’t solve today’s problems on our own, but we can ignite change together in partnership. RootedGood is relationship-based and committed to sharing meaningful insights as widely as possible to create ripple effects across communities.

Imagination

We believe that another world is possible. Out of a new imagination we seek to solve today’s complex problems in order to see everyone flourish.

Our History

Launched by Matryoshka Haus in 2019, RootedGood builds upon a legacy of innovation. Three founders — Shannon Hopkins, Mark Sampson, and Mark Elsdon — saw an opportunity to use their 35 years of collective experience to drive a new iteration of the past organization.

Rooted in Faithful Practice.Let’s Make Good.